CANiK Launches a New Company for European Operations: CANiK Europe
Following its successful initiatives in the USA, CANiK is now targeting its European operations with the launch of a new entity based in France, CANiK Europe.
CANiK Launches a New Company for European Operations: CANiK Europe
Following its successful initiatives in the USA, CANiK is now targeting its European operations with the launch of a new entity based in France, CANiK Europe. Officially unveiled in Germany, CANiK Europe introduced the company’s proven and globally recognized products to participants from allied and friendly European nations. This new company aims to more effectively manage CANiK's sales, marketing activities, and after-sales services in Europe. It kicked off operations with a strong start at the Enforce Tac and IWA OutdoorClassics fairs held in Nuremberg, Germany.
As one of the world's leading firearms producers, CANiK will now oversee its European operations through this newly established French-based company. With increasing annual investments in R&D and technology, CANiK Europe is poised to significantly boost the company's exports to Europe.
Accelerating Exports to Europe
Didem Aral, Board Member responsible for Foreign Trade at CANiK, remarked, “We achieved our desired success at the Enforce Tac and at Europe’s largest hunting and shooting fair, the IWA OutdoorClassics, which followed closely after. CANiK Europe was launched concurrently with these events, marking the establishment of SYS’s new European structure. With CANiK Europe, we aim to forge new business partnerships in the European market and conduct our sales through our own organization, similar to our approach in the US market. By effectively managing our activities across all European Union countries, we are looking to significantly accelerate CANiK’s exports to the region.”
CANiK TTI Combat Debuts in Europe
Aral noted a roughly 30 percent increase in participant numbers at this year’s Enforce Tac, a fair specially organized for armed and security forces. She commented, “The effects of increased defense spending, prompted by the Russo-Ukrainian War, were more palpable at the fairs. At Enforce Tac, CANiK signed significant preliminary agreements and showcased our products. We also marked our presence in projects conducted in Europe by leading platform manufacturers from our country. At the 50th anniversary of the prestigious IWA OutdoorClassics, we made a spectacular appearance and held the European launch of our newly designed pistol, the CANiK TTI Combat, which debuted in the USA a few months earlier. The CANiK TTI Combat, along with our other award-winning pistols, starred at the fair.”
More Than 50 Products Displayed
At Enforce Tac, held in Nuremberg from February 26 to 28, CANiK showcased its heavy machine gun family, including the CANiK M2 QCB, the advanced CANiK M2F, and the CANiK M3, as well as the VENOM LR 30 × 113 mm low-recoil medium-caliber cannon and remote-controlled fire control systems. CANiK also participated in the IWA OutdoorClassics in the same city from February 29 to March 3, displaying over 50 products during the seven-day promotional tour aimed at its European stakeholders.
