"CANiK’s Entry into South Africa Was a Turning Point for Our Sector"
David Hiten, the General Manager of Bosphorus (BOSRUS), CANiK’s representative and distributor in South Africa, shared insights into the synergy created by SYS through its CANiK family.
"CANiK’s Entry into South Africa Was a Turning Point for Our Sector"
David Hiten, the General Manager of Bosphorus (BOSRUS), CANiK’s representative and distributor in South Africa, shared insights into the synergy created by SYS through its CANiK family. Hiten discussed the dynamics of the South African firearms industry, the challenges they faced, and how they overcame them with CANiK products and CANiK Academy activities, and how SYS enhanced its presence in this market rapidly, for CANiK News readers.
CANiK News: What were the challenges and advantages you encountered when you started working as a distributor with Samsun Yurt Savunma (SYS)? How did you overcome obstacles in promoting CANiK’s products and services?
David HITEN: Introducing a dynamic and successful brand like CANiK from SYS to a market where the brand was relatively unknown was one of our initial challenges. The support from SYS was crucial for our success. We needed complete mastery over CANiK’s product range to overcome these initial barriers. We relied on the expertise of the SYS team and our market knowledge to make CANiK one of the most sought-after brands in South Africa. We learned every aspect and feature of the products and overcame these obstacles. CANiK’s extensive product portfolio offered us numerous opportunities. Moreover, we physically introduced CANiK’s pistols to customers through events organized with dealers, and found it as the most effective way to convey the superiority of the products.
CANiK News: Did you face any cultural, market-specific, or regulatory challenges in this market? How did you adapt CANiK products and services if you did? What strategies did you use to effectively introduce and market CANiK products and services in your region?
David HITEN: First, there are stringent compliance checks for all imports into South Africa, and SYS provided all necessary documents for compliance with local regulations. On the other hand, South Africa has a strong gun culture, and thus, the customers had seen the problems brands entering the market without any support could face. To address this potential mistrust, we proactively maintain a substantial inventory of parts and accessories. Our mission is to ensure everyone in South Africa tries these wonderful CANiK firearms. As I said earlier, letting customers interact with pistols and other products should be the top priority in every market. Victory is yours when you see the smile on the customer's face.
“CANiK Academy Was Overbooked”
CANiK News: Can you highlight a turning point or breakthrough in your collaboration with CANiK?
David HITEN: Hosting our first CANiK Academy event was a turning point in our collaboration. This event allowed us to control product knowledge and brand messaging at the dealer level. In 2022, the inaugural CANiK Academy in South Africa saw 20 dealers and sales staff in attendance. By 2023, this number had grown to 120, with the event oversubscribed in less than two days. This has had a profoundly positive impact on our sales and support efforts.
CANiK News: How have you developed your relationships with local partners or customers, and how have you strengthened your distribution network?
David HITEN: Our company motto, "On Your Side," encompasses everything. We constantly seek new ways to make our customers feel like they are part of the BOSRUS family. We believe CANiK shares the same philosophy and indeed conveys this sentiment.
CANiK News: How has your partnership with SYS evolved, and what is the difference SYS makes to make it what it is? What future plans do you have to grow the business together?
David HITEN: To give a concrete example of our collaboration, the launch of It showed that SYS could create a revolution, not just an evolution, when it sets its mind to something. Over the years of our partnership, we have developed our planning cooperation with SYS to maintain sufficient stock levels CANiK’s METE MC9 in the micro compact class was a standout moment for sure. for our dealers. Timely product launches and the excitement generated by products announced in the USA helped increase our sales. Looking to the future, we focus on better understanding the core elements of our business by using sales and customer data. BOSRUS continues to learn from SYS, and in return, we help SYS better understand our market.
CANiK Elevates HuntEX's Prestige
CANiK News: Can you share a success story or a milestone from your past with SYS and CANiK?
David HITEN: A pivotal moment in our partnership was when Didem Aral, a Board Member of SYS, greenlit the setup of a CANiK stand at the 2022 HuntEX Outdoor Show in Johannesburg. Despite challenges like pandemic restrictions, her decision to trust BOSRUS and participate in the fair was have been a turning point for our industry. HuntEX is regaining its former glory, and a part of this success is due to a brand like CANiK joining the fair and elevating its prestige.
CANiK News: Looking back, what advice would you give to other distributors who may enter on a similar venture with our company?
David HITEN: The key to success is understanding all the products you are trying to market and establish a mastery over them. I can say new distributors this: invest quality time in understanding the products thoroughly while doing comprehensive market research so that you can adapt the extensive product range offered by CANiK to your region.
We would like to thank David Hiten, the General Manager of BOSRUS for taking the time to answer our questions, and for providing us with such valuable information.
