CANiK became the star of TİM 2020 Exporter Report
According to the “Turkey’s Top 1000 Exporters 2020 Prestige Book” prepared by the Turkish Exporters Assembly (TIM), the total exports of the companies that were in the top 1000 last year reached 92.6 billion USD last year.
“Turkey’s Top 1000 Exporters 2020 Prestige Book” prepared by TIM, was met with great interest this year, as in previous years. In a challenging year like 2020, in which the pandemic played a leading role, Turkish exporters continue to produce despite all the restrictions; the success of CANiK, one of the important brands of the Turkish defense industry in firearms, firearm accessories, firearm system design and production, and Samsun Yurt Savunma (SYS) was impressive. SYS, which allocates 95 percent of its total production to exports, realized export sales in different regions and countries such as South America, Africa, Pakistan and the European Union, especially the USA. In this way, the company moved up 600 places in the ranking and increased its export revenues by 126 percent.
Branding ability reflected in export
Didem Aral, SYS’s Foreign Trade Manager and Board Member, said that the success they achieved in the TİM report ranking made them proud, and that this success was a team effort and that they created an ecosystem that works in harmony with each other in a very serious way as SYS. Aral stated that the most important element of being successful in export is selling the right product with the right quality and at the right price to the right market, pointed out that in addition to being able to see the future projection and evaluate daily needs, creating future strategies and branding are the most important building blocks of exports. “We accomplished this. With the TP9, we have had an important place in the world market since 2012. We also reinforced our branding with the Mecanik and CANiK accessory program. In addition, we continue on our way with CANiK Stores and CANiK Academy,” said Aral by pointing out that the CANiK brand takes its place in the world to higher levels with each passing day.
“Our export revenue will double.”
Aral stated that they will continue on their way in 2022 without slowing down their exports. She also stated that they have already completed the projections of 10 to 15 years, not 5 years, and that they will reach much higher sales levels with the increase in quality, service and brand awareness throughout this process. “According to the TİM report announced for the year 2020, we ranked 368th among all sectors and exporters. We were able to be the 3rd fastest growing company among all sectors and exporters in 2020 In the following years, we anticipate going much higher, that is, to the 200s.” said Aral, and she stated that they aim to double their export revenue targets by the end of 2021, especially through their new model handguns such as the CANiK M2 QCB 12.7 mm heavy machine gun, the new METE SFx, METE SFT and SFx RIVAL.
African market gains strength
By stating that in addition to all these, they have come a long way in Africa, which is an important target market for them, Aral also underlined that they made a serious sale to Mali in return for the tender, together with CANiK service guns and MECANIK brand firearm accessories. Aral said, “We see that there is a high demand for 2021, especially from African countries”, and underlined that the domestic and national anti-aircraft CANiK M2 QCB 12.7 mm heavy machine gun plays a very important role in these demands.
Branding ability reflected in export
Didem Aral, SYS’s Foreign Trade Manager and Board Member, said that the success they achieved in the TİM report ranking made them proud, and that this success was a team effort and that they created an ecosystem that works in harmony with each other in a very serious way as SYS. Aral stated that the most important element of being successful in export is selling the right product with the right quality and at the right price to the right market, pointed out that in addition to being able to see the future projection and evaluate daily needs, creating future strategies and branding are the most important building blocks of exports. “We accomplished this. With the TP9, we have had an important place in the world market since 2012. We also reinforced our branding with the Mecanik and CANiK accessory program. In addition, we continue on our way with CANiK Stores and CANiK Academy,” said Aral by pointing out that the CANiK brand takes its place in the world to higher levels with each passing day.
“Our export revenue will double.”
Aral stated that they will continue on their way in 2022 without slowing down their exports. She also stated that they have already completed the projections of 10 to 15 years, not 5 years, and that they will reach much higher sales levels with the increase in quality, service and brand awareness throughout this process. “According to the TİM report announced for the year 2020, we ranked 368th among all sectors and exporters. We were able to be the 3rd fastest growing company among all sectors and exporters in 2020 In the following years, we anticipate going much higher, that is, to the 200s.” said Aral, and she stated that they aim to double their export revenue targets by the end of 2021, especially through their new model handguns such as the CANiK M2 QCB 12.7 mm heavy machine gun, the new METE SFx, METE SFT and SFx RIVAL.
African market gains strength
By stating that in addition to all these, they have come a long way in Africa, which is an important target market for them, Aral also underlined that they made a serious sale to Mali in return for the tender, together with CANiK service guns and MECANIK brand firearm accessories. Aral said, “We see that there is a high demand for 2021, especially from African countries”, and underlined that the domestic and national anti-aircraft CANiK M2 QCB 12.7 mm heavy machine gun plays a very important role in these demands.
